The Kelowna Rockets Hockey Club released the details of an economic and social impact assessment conducted by UBC Okanagan.
The study shows the indirect economic impact of the team on the city of Kelowna is 31 million dollars annually. Of that 31 million, the direct impact the team has on the community is 3.9 million dollars annually. That includes everything from staff wages, advertising, players salaries and billet expenses.
Professor Kenneth Carlaw overlooked the study, which took about a year to complete.
The Rockets hope to use the study to attract future high profile events like the 2013 Memorial Cup.
The Saskatoon Blades conducted a similar study in 2009 which showed the annual impact of the Blades was 10.8 million.